I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
A lot of the time they also have a podcast, instagram, and/or live stream to Twitch, often to the same audience. So “content” is the catch-all for all the output together.
It’s a bit clunky but for whatever reason it’s the term which has stuck around.
I still hate it.
We already had a generic catch all word for creating in all of those mediums, and it’s called “media,” so it wasn’t even necessary to re-label it content.
What if we started calling these people Independent Media Producers or IMPs for… oh wait no.
Imperial Military Personnel.
add a G word in front and were cooking
Well, they could be considered Global, Independent… or perhaps Generally Independent… and so on.