I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
Two words but… human resources.
We ran out of humans to burn, can you check the freezer if we have any left from last winter? Otherwise I have to drive to the farm and get some fresh ones.
A company I used to work for thought it would be smart to rebrand Human Resources to “Human Capital Management” as if they really wanted no misunderstandings about how the company viewed it’s workers.
Yuck.
I once worked for a robot-themed startup which, in its earliest days, named all their job titles with that theme. So you could work there as a “research bot,” “finance bot,” “shipping bot,” “operations bot,” etc.
It was cutesy at the start, but gloomier and more dreadful every time you thought about it. Thankfully that practice didn’t last long before titles were quietly standardized to human ones.
In Germany, it’s actually not uncommon to refer to Humankapital.
It’s supposed to imply resources for the humans in the company as opposed to corporate resources.
It’s supposed to imply exactly what it says, resources for the company that are human
It implies interchangeability also, which is one of the reasons it’s shit
I work in an Agile team, and in meetings with management one of the ways you can tell they don’t understand agile is when they talk about the resources available between several teams - as if counting the test staff tells you how good a set of teams are at testing
I’m sure that’s what they’re implying.
HR never works for you, they’re solely to protect the company.
Human Recycling.