I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
I once worked for a robot-themed startup which, in its earliest days, named all their job titles with that theme. So you could work there as a “research bot,” “finance bot,” “shipping bot,” “operations bot,” etc.
It was cutesy at the start, but gloomier and more dreadful every time you thought about it. Thankfully that practice didn’t last long before titles were quietly standardized to human ones.