• erwan@lemmy.ml
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      6 months ago

      It’s neither. The French “U” sound doesn’t exist in English so I can’t really give an example from an English word.

      That said, being a global company they’re probably fine with the default English pronunciation that would be “you be soft”.

    • Odum@lemmy.world
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      6 months ago

      “oo be soft” because they’re a French company (at least originally). The “you” sound for U isn’t really in their language.

      • ThatWeirdGuy1001@lemmy.world
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        6 months ago

        I’ve always said it with “you” but that makes sense.

        I was only curious because of the “an” before ubisoft in the comment I replied to. If it was the “you” sound it wouldn’t feel right to say out loud and it confused me lol

        Thank you for the lesson!

      • Dreyns@lemmy.ml
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        6 months ago

        It’s actually pronounced like the word Hue more or less (slightly shorter,the first half) it’s pronouced as such " hue - bee - soft "and the you sound is very much present in our language, for exemple baillou or caillou.

        • Odum@lemmy.world
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          6 months ago

          I just meant to say that it wasn’t typically a sound used for just the letter U, but fair enough! I stand corrected. I’ll gladly learn a lesson at the hands of a native lol