Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
I guess we’ll just have to take their word for it since they don’t actually link to anything or provide the data. In fact, that whole statement doesn’t even appear to be attributed to the University of Amsterdam. It appears the preceding statement about 25-34 year olds pirating is what’s attributed to the university.