During a management briefing, Furukawa announced Nintendo’s plans to invest up to ¥100 billion yen ($800 million) to bolster its internal game development potential. Additionally, the company intends to allocate up to ¥50 billion yen ($400 million) towards enhancing its non-game entertainment software assets, such as movies.
Wasn’t there an article a while ago about Nintendo having a 3 pronged approach to promoting their IPs. Games, Movies, and Theme Parks I think. I could be mistaken
“The company’s basic strategy initiatives include three main pillars: the dedicated video game platform business, the mobile business, and the IP expansion business. Each has a different purpose and scale, Furukawa said, but they’re all considered critical to the company.”
I liked this part.
Wasn’t there an article a while ago about Nintendo having a 3 pronged approach to promoting their IPs. Games, Movies, and Theme Parks I think. I could be mistaken
Edit: Found it: https://variety.com/2019/gaming/news/nintendo-business-strategy-expanding-ip-1203126097/
“The company’s basic strategy initiatives include three main pillars: the dedicated video game platform business, the mobile business, and the IP expansion business. Each has a different purpose and scale, Furukawa said, but they’re all considered critical to the company.”
(emphasis mine)
They have added movies to that and are investing more, to increase the output of games and movies. That’s great in my books.