The maintainer of the application chooses the categorie(s) but manually organizing things as an end user… is kinda dumb. Maybe I don’t understand your workflow (or why the Start Menu is the way it is now with all programs barfed into one list, I figured it was for touch devices). It doesn’t really matter, though, because search is used primarily now, anyways. Forgetting the name of the application is the only reason I can see digging through the Start Menu now.

I preferred their nested menus to what is there now, though I started using search as soon as it became a thing (Windows 7?). They should have really implemented categories (like in Linux) early on rather than having every suite have it’s own sub-menu in the Start Menu.