snowballing
yeah, it is not snowballing, it is Network Effect. for the people who want to use a twitter-like social network, the value is in the many other people using it.
but, as you are doing, telling people to leave is the correct move. because for every person that the network loses, the network loses value for everyone (the network effect going in reverse)
Richard Rhodes’ The Making of the Atomic Bomb is a great book that kind of explains all that in detail…
but i would say it is either the Curie’s experiments, discovering the neutron, splitting the atom, Fermi’s reactor, or the tests during the Manhattan project; all really well documented.