That’s not merch, that’s the Veil of Veronica. Very significant catholic story/artifact. The story is that when she wiped the blood and sweat off of Jesus his face appeared on the cloth. You’ll find depictions of this in most old catholic churches and many paintings
You just havent seen much true multimedia, what the web was originally optimized for. You’ve just seen designer barf and marketing’s wet dreams, but not sites actually meant to convey information efficiency.
Text, videos, images, and interactive elements are all individually not that great. The magic is when you can have all of them on one page, each for the parts where they are the best option for part of a whole idea.
But that doesn’t jive well with medium that just wants everything to be text, or YouTube/TikTok that wants everything to be a video, etc.