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Cake day: June 23rd, 2023

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  • Many company names are short wordplays or acronyms with the founders‘ name(s) or location, or with the kind of manufactured goods or types of business. Examples are ALDI, Lidl, Audi H&M, Adidas for names, or Prada, BMW for location, or IBM, SAP for types of business.

    The Asian way seems to be different though, as company names often represent symbols of good fortune, as in Samsung, Sony, Hyundai, but also Nike.

    It’s probably wise to avoid clichés (kool) or insults in common languages („Fuck“ printing and publishing in Germany) too.