Why do they do this?!?
I guess its either:
- they think it will improve sales because the second hand market for “code in a box” is small
- they think it will cost sales but by less than the money they save by not manufacturing game cards
- they don’t know if either is true but they are willing to experiment to find out.
When its some regions only like this is feels like a/b testing. And to be honest its a pretty safe play for them because the die hard physical fans will just order internationally.
The clapback:
https://www.pocketpair.jp/news/news16