Yes. Half the country thinks Trump is for the little guy and Harris is an elitist asshole.
Trump was born rich. Harris grew up middle class and a member of two minority groups. The problem is the democrats are shit at messaging. It’s why Walz calling republicans weird took off. Democrats don’t usually come up with sound bites like that.
Bob Altemeyer explains the phenomenon well in The Authoritarians. It’s literally how their brains are wired. The book is free here: https://theauthoritarians.org/