Digital media is unique in that it’s not highly visible and using it more doesn’t make it degrade.
I’m not sure what they has to do with whether the business involved in funding and creating the media wants to be paid for that work. But I’ll provide more examples if that helps.
Disney doesn’t want you to watch their movies, they want you to pay to watch their movies.
Netflix doesn’t want you to watch their shows, they want you to pay for a subscription.
Sony doesn’t want you to play their games, they want you to buy their games.
Apple doesn’t want you to listen to music, they want you to pay to listen to music.
Just Nintendo though.
Sony, Microsoft, Sega, Activision-Blizzard, Rockstar, etc all just care about producing quality games for people to enjoy and don’t really care about being paid for them.