As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.
As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.
Usually a rebrand signifies a change in the direction or focus of the brand. I don’t keep up with it much, so on a surface level this rebrand seems like more of a “I like it better this way” on Elon’s part than a true rebrand with a point and reason.