What really upset me though was the privacy aspect of it. Imagine your friend wants to show you a meme or something, and you suddenly see an ad with an LGBT couple on it on his/her phone. If that was me I would immediately think they’re being targeted with that ad for a reason. And like, I don’t have a problem being part of the LGBT community, but this thing could out me to everyone without me being ready you know? What if I want to play a YouTube video for my family and I get a targeted recommendation? That would be a problem for me.